“Aventura. The Traveller’s Travel Card.™” Video
[Open on the grizzled face of a man operating a small, wooden boat, motoring towards a tropical paradise. We now see that Percy and his family are his passengers. Over this, we hear a previous conversation Percy had with a CIBC Personal Travel Assistant. We never see her during the commercial.]
CIBC PERSONAL TRAVEL ASSISTANT: CIBC Aventura Travel Assistant. How can I help you?
PERCY: Hi, I’m trying to plan a trip.
[We now see Percy and Penny snorkeling over a beautiful coral reef.]
CIBC PERSONAL TRAVEL ASSISTANT: What kind?
[We now see Percy and his family walking across a simple, suspension bridge over the jungle. They are high up.]
PERCY: Something… less touristy.
[We now see the family at a colourful local, outdoor food market. Percy is at a fish monger’s stall, buying a fish with his Aventura card.]
CIBC PERSONAL TRAVEL ASSISTANT: I get it, you want to do your own thing.
[Cut to Percy with his family in the jungle, holding a map. He looks up and points. Through the trees we see a beautiful ancient temple.]
PERCY: We love exploring and seeing new things.
[Cut to Percy and family at a beach campfire at night. Only locals are there. Percy plays guitar with a local while Penny dances the night away. Paddy is asleep on a log.]
PERCY: But we still like to let loose.
CIBC PERSONAL TRAVEL ASSISTANT: Of course.
[Cut to Percy, Penny and Paddy stepping up onto a rock and staring up in awe at something. We cut wider to reveal a beautiful waterfall.]
PERCY: If you could make that happen, that would be amazing.
CIBC PERSONAL TRAVEL ASSISTANT: Then let’s make it happen.
SUPER: Aventura. The Traveller’s Travel Card.™
CIBC: Aventura. The Traveller’s Travel Card.™ Join now and get up to 20,000 Aventura Points.
SUPER: Up to 20,000 Aventura Points.†
†Conditions apply. Visit CIBC.com or your local branch for details. Trademark of Visa Int.; used under license. The Contactless Indicator is a trademark of EMVCo. LLC. All other trademarks are owned by CIBC.